Secondary research refers to gathering data from different sources in order to gain a more in depth knowledge of the target audience. Secondary research can be conducted through the internet, journals, books, readership figures and DVD sales.
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The Importance and Purpose of Secondary Research
Books
After researching into why research is essential in the short film production process I found that research is mostly required at every stage. This includes researching for props, locations, costumes or even real life events in order to make the story more realistic for the audience.
"Research adds authenticity to any story".
When researching for short films, secondary research is vital as there are many different sources to retrieve information from, including books, journals, directories and websites/internet forums.
The Importance of Research in Short Films
Peter Rea & David K. Irving suggest that conducting research and exploring with different methods will result in finding various results which can be useful to the researchers and the topic of their research. In their book 'Producing and Directing the Short Film and Video (2015), they also include "Your might need to do extreme research to determine whether the subject matter warrants making a short film." which provides researchers with a question they can ask themselves about how valid the story line is to the subject.
"What is the underlying significance to me?" Producing and Directing the Short Film and Video, Peter Rea & David K. Irving (2015). Short film researchers must often consider this question as it can enable them to discover certain key elements of their topic such as its relevance to different features as well as gaining a more accurate view of the film and its genre.
"Your research can be observational or based on others' observations and conclusions.". This quote suggests that with a large amount of conclusions that people gain when researching into short films, the more accurate and reliable the content will be for the researcher. Writing the Short Film by Patricia Cooper and Ken Dancyger (2012).
Forums
Forums can also be a useful source for researchers when attempting to find ideas for short films as it is a form of chat room where a range of people with similar interests, for example short films, can discuss ideas for potential short films. Forums can benefit the researchers as they can consist of many people from around the world, which can help researchers generate a range of short film ideas and reviews.
Journals
Journals, which can be published online, are newsletters and magazines that cover specific subjects and topics, such as short film productions. Short film writers and directors can benefit from journals as they can research more into the subject through finding different articles and opinions from viewers and writers with different perspectives, enabling them to gain a larger understanding.
Periodicals
A periodical is a magazine or journal that is issued at regularly recurring intervals. This can be linked to short film as the periodical itself can be targeted towards a specific audience who are interested in short films. Periodicals, which are regular, are useful as it its audience can be kept up to date with the latest short films and productions.
Newspapers
A newspaper is a publication which can be distributed either daily, weekly or monthly. It consists of news and articles as well as advertisements, which is important as newspapers can enable readers to acknowledge any new films. This can also be useful for production companies when attempting to find out reviews or wants and needs their audience.
Film Archives
A film archive is a collection of films that have been preserved, depending on their historical culture. This can benefit short film production as it can provide aspiring directors and writers with potential and similar film ideas that may have been created, in addition making the film more realistic with real footage.
Photo Libraries
A photo library is a collection of photos that is held by a particular company. Newspapers, magazines and publishers can pay a certain amount of money to include the photographs in their publications. This can be linked to short films as it can help promote and advertise new short films that are in production.
Worldwide Web
The worldwide web consists of a range of different internet services that online users can use to access different web pages, these can include photos, videos, audio and documents. This can benefit short films as anyone around the world who has internet access can look upon particular sites, whether it be a simple advertisement or a web page dedicated entirely to short film productions.
CD Rom Database
CD Rom Databases are used to hold data, which is made up of using text and graphics. CD Rom databases can be beneficial as they are an easily transportable way to access large amounts of data, which is useful for short film researchers who often would like t gather all their research electronically rather than running the risk of it being easily damaged.
Audio Material
Audio material is where sounds can be recorded, stored and played back on an electronic device. Short film production can benefit from audio material as it can be portable, allowing content to be accessed from anywhere as internet access may not be required/available in some cases.
Ratings
A rating is a ranking or classification of something, being assessed solely on its performance. Ratings can be a benefit to short film productions as it can provide writers with a realistic perspective of the target audience's opinions and needs. This can also provide open comparisons as viewers are allowed to have an opinion and interact with others on the subject.
Circulation Figures
Circulation figures is where the total number of distribution is calculated per day, often used as a way of setting advertisement rates for the subject. Circulation figures can be of useful knowledge to short film creators as paying newspapers or magazines to advertise a short film may not be as useful if not many people are purchasing or reading them.
Government Statistics
Government statistics can be published by official agencies or organisations that can be used to present information about well established conventions. The benefit to this is that writers can write about societal and political issues which can then be publicly discussed, which can then result in them gaining more publicity.
"Research adds authenticity to any story".
When researching for short films, secondary research is vital as there are many different sources to retrieve information from, including books, journals, directories and websites/internet forums.
The Importance of Research in Short Films
Peter Rea & David K. Irving suggest that conducting research and exploring with different methods will result in finding various results which can be useful to the researchers and the topic of their research. In their book 'Producing and Directing the Short Film and Video (2015), they also include "Your might need to do extreme research to determine whether the subject matter warrants making a short film." which provides researchers with a question they can ask themselves about how valid the story line is to the subject.
"What is the underlying significance to me?" Producing and Directing the Short Film and Video, Peter Rea & David K. Irving (2015). Short film researchers must often consider this question as it can enable them to discover certain key elements of their topic such as its relevance to different features as well as gaining a more accurate view of the film and its genre.
"Your research can be observational or based on others' observations and conclusions.". This quote suggests that with a large amount of conclusions that people gain when researching into short films, the more accurate and reliable the content will be for the researcher. Writing the Short Film by Patricia Cooper and Ken Dancyger (2012).
Forums
Forums can also be a useful source for researchers when attempting to find ideas for short films as it is a form of chat room where a range of people with similar interests, for example short films, can discuss ideas for potential short films. Forums can benefit the researchers as they can consist of many people from around the world, which can help researchers generate a range of short film ideas and reviews.
Journals
Journals, which can be published online, are newsletters and magazines that cover specific subjects and topics, such as short film productions. Short film writers and directors can benefit from journals as they can research more into the subject through finding different articles and opinions from viewers and writers with different perspectives, enabling them to gain a larger understanding.
Periodicals
A periodical is a magazine or journal that is issued at regularly recurring intervals. This can be linked to short film as the periodical itself can be targeted towards a specific audience who are interested in short films. Periodicals, which are regular, are useful as it its audience can be kept up to date with the latest short films and productions.
Newspapers
A newspaper is a publication which can be distributed either daily, weekly or monthly. It consists of news and articles as well as advertisements, which is important as newspapers can enable readers to acknowledge any new films. This can also be useful for production companies when attempting to find out reviews or wants and needs their audience.
Film Archives
A film archive is a collection of films that have been preserved, depending on their historical culture. This can benefit short film production as it can provide aspiring directors and writers with potential and similar film ideas that may have been created, in addition making the film more realistic with real footage.
Photo Libraries
A photo library is a collection of photos that is held by a particular company. Newspapers, magazines and publishers can pay a certain amount of money to include the photographs in their publications. This can be linked to short films as it can help promote and advertise new short films that are in production.
Worldwide Web
The worldwide web consists of a range of different internet services that online users can use to access different web pages, these can include photos, videos, audio and documents. This can benefit short films as anyone around the world who has internet access can look upon particular sites, whether it be a simple advertisement or a web page dedicated entirely to short film productions.
CD Rom Database
CD Rom Databases are used to hold data, which is made up of using text and graphics. CD Rom databases can be beneficial as they are an easily transportable way to access large amounts of data, which is useful for short film researchers who often would like t gather all their research electronically rather than running the risk of it being easily damaged.
Audio Material
Audio material is where sounds can be recorded, stored and played back on an electronic device. Short film production can benefit from audio material as it can be portable, allowing content to be accessed from anywhere as internet access may not be required/available in some cases.
Ratings
A rating is a ranking or classification of something, being assessed solely on its performance. Ratings can be a benefit to short film productions as it can provide writers with a realistic perspective of the target audience's opinions and needs. This can also provide open comparisons as viewers are allowed to have an opinion and interact with others on the subject.
Circulation Figures
Circulation figures is where the total number of distribution is calculated per day, often used as a way of setting advertisement rates for the subject. Circulation figures can be of useful knowledge to short film creators as paying newspapers or magazines to advertise a short film may not be as useful if not many people are purchasing or reading them.
Government Statistics
Government statistics can be published by official agencies or organisations that can be used to present information about well established conventions. The benefit to this is that writers can write about societal and political issues which can then be publicly discussed, which can then result in them gaining more publicity.
Bibliography:
https://books.google.co.uk/books?id=yNKTBwAAQBAJ&printsec=frontcover&dq=producing+and+directing+the+short+film+and+video&hl=en&sa=X&ved=0ahUKEwiyhPyJ5avRAhVMSRoKHUFsBsQQ6AEIGzAA#v=onepage&q=research&f=false
https://books.google.co.uk/books?id=rzgqBgAAQBAJ&pg=PA5&dq=writing+the+short+film&hl=en&sa=X&ved=0ahUKEwjCj6ac5qvRAhVGPxoKHeKFCw0Q6AEIIzAB#v=onepage&q=research&f=false
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