Quantitative Research

Quantitative Research

Quantitative research refers to information based on statistical and numerical data. Quantitative research represents a large number of a target audience. 

Quantitative research can be carried out through surveys, observations and figures. 

aDVANTAGES	DISADVANTAGES
-          CAN PROVIDE THE RESEARCHER WITH LARGE AMOUNTS OF FEEDBACK FROM MANY PARTICIPANTS – THE MORE FEEDBACK RECEIVED, THE MORE OF A GENERAL IDEA AND AWARENESS THE RESEARCHER WILL RECEIVE ON THE RESPONDENT’S NEEDS AND WANTS OF SHORT FILMS	-          QUANTITATIVE RESEARCH CANNOT PROVIDE RESEARCHER WITH DETAILED FEEDBACK, THEREFORE PERSONAL OPINIONS AND VIEWS WILL NOT BE DISCOVERED.
-          qUICKER AND EASIER TO CONDUCT, MAKING IT MORE ACCESSIBLE FOR PARTICIPANTS.	-          PARTICIPANTS MAY NOT BE AS HONEST ON SURVEYS AS THEY ARE NOT ABLE TO ELABORATE ON QUESTIONS.
-          CAN BE BASED ON DIFFERENT LOCATIONS.	-          QUESTIONS MAY NOT BE IN A SPECIFIC CATEGORY WHICH RELATE TO THE SHORT FILM.

Box Office Figures

(Found on IMDB)

Under the Sea:

Box office figures - $35,111,090

Born to be Wild:

Box office figures - $25,102,586

Haunted Castle:

Box office figures - $13,651,656

Quantitative research (the statistics gathered about these short films) helped me to quickly find out which short film is the most popular based on its DVD sales and box office figures. From my research, I have found that 'Under the Sea' has received the most box office figures as opposed to 'Born to be Wild' and 'Haunted Castle'. This can be useful to short film creators as they can see what type of films audience prefer to view. 

References:

http://www.imdb.com/search/title?sort=boxoffice_gross_us&title_type=short